2025-06-01
新聞報導
從零開始的十週探索：在大瀚集團實習的學習與成長旅程
GTB Group - Business Center Internship Reflection
Over the past 10 weeks, I had the valuable opportunity to intern at GTB Business Center, Taiwan’s leading provider of flexible commercial office solutions. Entering this internship with no prior experience in the commercial real estate industry, I was met with an incredibly supportive and dynamic environment that encouraged learning, initiative, and collaboration.
The company’s work culture and environment was both professional and welcoming. I was especially inspired by how driven yet approachable my colleagues were as well as how comfortable the office turned out to be. From my very first day, I felt included, trusted, and comfortable in this space, which motivated me to actively contribute to open discussions and constantly learn more from my peers.
Throughout my time in the marketing department, I worked on a number of impactful projects, including customer data point analysis through GTB-Space’s internal CDP system, researching space utilization trends in Taipei, and helping design a more efficient client loyalty program. These experiences sharpened my analytical thinking and taught me how data can directly inform strategic decisions in both marketing and commercial real estate.
One of my biggest takeaways was learning how real estate, customer experience, and brand strategy are deeply connected. I now see how important it is to not only deliver a service but to understand the people behind it, and to use data and creativity together to provide long-term value.
Looking ahead, this internship has sparked a new interest in commercial real estate consulting and has shown me how much I enjoy applying research, marketing, and business strategy in a real-world setting. I am sincerely thankful to my mentors and colleagues, especially Jeff, Michelle, Vicky, Evient, and Hsuan, for their guidance and encouragement.
Overall, my time at GTB Business Center has been both eye-opening and rewarding—one that I’ll carry with me as I continue to grow professionally.
在過去的十週裡，我有幸在 GTB 商務中心實習——這是台灣領先的彈性辦公空間服務提供者。對於一個從未接觸過商用不動產產業的我來說，這段旅程猶如打開一扇全新的大門。而我所迎來的，是一個極具支持力、活力充沛的環境，在這裡，學習、主動性與團隊合作都被真誠地鼓勵著。
公司的工作文化既專業又親切。讓我印象最深刻的是，同事們既有強烈的使命感，又非常平易近人，整個辦公空間也出乎意料地舒適宜人。從第一天開始，我就深刻感受到自己被接納與信任，這樣的氛圍讓我能夠自在地參與各種討論，也不斷地從身邊的夥伴身上學習成長。
在行銷部門的這段時間裡，我參與了許多具影響力的專案——從運用 GTB-Space 的內部 CDP 系統分析顧客數據、研究台北地區的空間使用趨勢，到協助設計一套更高效的顧客忠誠計畫。這些經歷不僅磨練了我的分析能力，也讓我理解到：數據如何在行銷與商用不動產決策中扮演關鍵角色。
我最大的收穫之一，是體認到「不動產」、「顧客體驗」與「品牌策略」之間原來有著如此緊密的連結。我現在明白了：提供一項服務，並不只是把事情完成，更重要的是理解服務背後的人，並且結合數據與創意，為他們創造長遠的價值。
展望未來，這段實習經驗激發了我對商用不動產顧問領域的濃厚興趣，也讓我發現自己非常享受在真實的商業環境中結合研究、行銷與策略規劃的過程。我衷心感謝一路上給予我指導與支持的每一位夥伴，特別是 Jeff、Michelle、Vicky、Evient 和 Hsuan，謝謝你們的鼓勵與信任。
整體而言，我在 GTB 商務中心的這段旅程，是一次既開闊視野又充滿收穫的寶貴經驗。我會將這段記憶珍藏於心，繼續在職涯中勇敢前行，持續成長。
從實習到職場，我們陪你一起走
| 寒暑期實習不僅讓同學們深入了解職場運作，也啟發他們對未來職涯的思考與方向。大瀚集團始終重視人才的培育與發展，歡迎對實務經驗有熱情、有企圖心的同學們，親身體驗專業的工作環境與企業文化。同時，我們也誠摯邀請即將畢業或尋求職涯發展機會的優秀人才，加入大瀚，一同成長、共創未來！ |
